Keeping up one’s wellness routine is a challenge for anyone that is travelling. At the same time, the wellness economy is booming worldwide.
With this in mind, The Ascott Limited has announced on a new partnership between its Citadines brand and ClassPass, a wellness subscription program. Under the partnership, Citadines guests will provide guests with enhanced access to the world’s largest fitness platform.
The partnership is part of Citadines’ brand signature activ∞, launched in 2022. This is a program designed to encourage guests to adopt an active lifestyle.
To this end, Citadines guest that are members of Ascott’s global loyalty platform, Ascott Star Rewards (ASR), will enjoy up-sized ClassPass new member benefits.
These additional benefits will be available during a two-month period between 15 October and 14 December 2024. It will apply in various markets in Asia Pacific, France and the United Kingdom.
These benefits will include a complimentary one-month membership for new ClassPass members. This will enable the guests to enjoy fitness classes at different studios, gyms and wellness centres within each market.
There is a different offering for members in China. In this case, the campaign offers ASR members discount codes and a 75% discount on their first stay at participating ASR properties.
According to Ms Tan Bee Leng. Chief Commercial Officer, Ascott:
In line with its brand tagline ‘For the Love of Cities’, Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our ‘Ascott Unlimited’ campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote ‘activ∞ Unlimited’
Citadines
Citadines is an Ascott brand offering a range of fully equipped aparthotels designed providing a balance between city life and home comfort. Ideal for both short and long stays, they feature amenities such as kitchens, living areas, and workspaces, allowing guests to live, work, and play. Properties are located in major cities around the world.
activ∞
Ascott’s brand signature activ∞ (pronounced activate) program offers a range of fitness initiatives at Citadines properties worldwide. Under the program, Citadines properties offer tailored amenities and activities catering to the specific needs of guests in each city.
Ascott Star Rewards
Citadines is a brand under Ascott Star Rewards (ASR), the official loyalty programme for several brands under The Ascott Limited. As a result, you can collect ASR points, and take advantage of membership benefits while staying at Citadines.
For more information on the partnership, please visit the Citadines x ClassPass Global Brand Partnership
page on Ascott’s website